Concept of the Supermarket 

Holy Fluff is floating around. It is many things, intertwining the spiritual and the playful. We take the serious, searching, lighthearted and joyous and put them in a hat to find meaning. We want to understand – and have fun.

Holy Fluff is our need for reflecting, believing, questioning, connecting with something beyond the daily reality. It is also longing for a simpler, lighter, carefree existence.

You wake up one day being spirited away on a cloud of fluff. Where are you going? Have you got your answers?

Society of joint responsibility: Incredible (im)possibilities

If we agree that our reality is comprised of tangible, comprehensible structures rooted in Westernized modernity, what is it that connects us on a higher level beyond the realms of capital production, consumption, and mundane existence? What drives us? What are our belief systems? What eludes our verbal expression or remains inexplicable yet perceptible?

What is it that we routinely dismiss as nonsensical and unreal, yet it still exists? Where do all these surplus elements of our realities, within the dominant ideology, reside? What is their potential for fostering connections, innovation, improvement, and new ways of understanding the human condition?

What role does magic, dreams, customs, and alternative cultural production play in challenging, questioning, deconstructing, and reconstructing what seems (im)possible?

"Lurking beneath every crisis is another: parched imagination. Poet Amanda Gorman refers to the country as unfinished, rather than broken. What if this world is merely a rough draft? What if everything could be rewritten? The task of an artist is to replenish imagination. In other words, there are ideas we have yet to consider, emotions we have yet to encounter, and love we have yet to fully embrace. "Yet" is the most enchanting word ever conceived. Let us live there together." – "Impossible lives," Alok V. Menon.